Marcopolis presents the Ethiopia Report focused on the investments, doing business, economy and other topics featuring interviews with key executives and government officials. The sectors under review are industry, telecom, banking sector, ICT, investments and more.
Developed in conjunction with Ext-Joom.com
"One of the drawbacks that a lot of the buyers complained about was that there wasn’t traceability in the commodity exchange system," notes Michael Mamo, managing director of Addis Exporter.
"Geo-certified means that once the coffee arrives from their washing stations through the ECX warehouses, the coffee will be tagged. It adds more value to the coffee and obviously tells the buyer where the coffee is coming from. That is the key point – buyers and consumers at the end of the day want to know where the coffee is coming from," he adds.