Kuwait - April 3, 2013: Gulf Bank has announced that it has received the ‘Best Retail Customer Service’ award in the region from Banker Middle East, the region’s leading banking industry magazine. Winners were chosen by a panel of industry experts drawn from international rating agencies and some of the region’s leading financial centers.

The ‘Best Retail Customer Service in the Region’ award underlines the high quality of Gulf Bank’s customer service through its ‘We Promise’ program when compared to other banks across the region. The close relationship the Bank enjoys with its clients, and the gradual expansion of its network to 56 branches, operating throughout Kuwait, is a testament to the success of its customer-centric approach.

Gulf Bank launched it’s ‘We Promise’ program in 2011, making  five promises – guaranteed, to its customers: to deliver their Gulf Bank cards the same day; to disburse their loan the same day; to finance their dream car the same day; to deposit their salary early morning; and to keep queuing time below 10 minutes. ‘We Promise’ enabled Gulf Bank to become a provider of the best and fastest banking services in Kuwait.

Michel Accad, Gulf Bank’s Chief Executive Officer said: “It’s a great accomplishment and honor for Gulf Bank to receive this prestigious award and the recognition it represents. We are proud of our reputation for excellent customer service but we also know we can’t be complacent; we must continually seek to exceed customers’ expectations, in terms of innovation and uniquely designed financial products and services.

“Gulf Bank would not have this award, were it not for the commitment and hard work of the whole Gulf Bank team. I thank the Banker Middle East judging panel for this award.”

The Banker Middle East Awards are held each year to recognize businesses in the region that have excelled in providing exceptional levels of customer service and innovation across a range of sectors, from basic banking products to high-end investment services. The awards were established to set the highest benchmarks for the industry. The award’s panel of judges nominates banks and financial organizations that have shown outstanding improvement and success over the past 12 months.

Released by Gulf Bank.