Kwabena Adjei was voted as Marcopolis’ number two (2) most powerful businessman in Ghana, voted in by other entrepreneurs in the country. Adjei is the founder and Group Chairman of Kasapreko, an alcoholic drink manufacturing company.
Early in his career, Adjei’s interests included general trading and importing a wide variety of products for sale in Ghana. However, he really found his calling when he decided to go into the alcoholic beverage industry, and found ways to separate himself from other companies in the sector. While everyone else sourced inputs from the same supplier and was using the same blend to produce a generic gin, Adjei broke away from that and sourced from several different suppliers. He was able to produce gin, brandy, and whisky of different blends and took a different path from his rivals. With this method, he set his company apart and made a name for himself in the market.
After ten years of operation, Adjei formalized his company by hiring professionals to review the business, and put together a board, management, technical management, human resources, and financial management team. Today, Kasapreko’s brands include Alomo Bitters, brandy, Cardinal liqueur, Cocoa liqueur, dry gin, Kasapak, lime codial, Kasa Vino, and many other household favorites.
Adjei is ranked at Ghana’s 26th richest man, with a net worth of $400 million. Don’t let his success fool you though. This self-made millionaire came from very humble beginnings. Born in 1954, Adjei was raised by his father after his parents divorced. His father was not in a position to financially support Adjei. However, Adjei proved to be resilient and strived in his endeavors, especially academically. He was always at the top of his class in school as a young boy, and strived to continue his education as an adult at the Institute of Adult Education.
After a long journey of inadequate jobs, Adjei decided to take his first steps into the business world by putting his education on hold and investing in a small trading business. With what little money he had saved, he started buying and selling basic necessities, such as toothpaste and cigarettes. After the government decided to enforce price controls that restricted traders, Adjei knew he needed to choose an industry and dedicate himself to becoming a force in that sector. He saw his opportunity in the alcohol business.
Adjei’s deep vision and strong work ethic has made him one of the top businessmen in Ghana. He has won a number of awards that reflect his hard work, including Marketing Man of the year. Not only did Adjei have the drive it takes to become successful, he had a clear goal in mind and knew exactly where he wanted to take his business. He is the definition of a self-taught, self-made millionaire.