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InterviewsJuly 17, 2023
Dr. Emrah Cinik, Founder of Dr. Cinik Hair Hospital
Interview with Dr. Emrah Cinik, Founder of Dr. Cinik Hair Hospital
What is your assessment of the hair loss treatment market?
Hair loss in Europe, Africa, the Middle East, and in fact the whole world, is a very big problem. It is not like scheduling operations where rich countries have an advantage over poor countries. It is a worldwide issue.
Could you give more insight about the history of your company and the reputation of your clinic?
Dr. Cinik Hair Hospital has a rich history of over 20 years in providing expert hair transplant services. With our highly experienced medical professionals, we have performed thousands of successful hair transplants, helping patients rediscover their natural, youthful appearance. Our reputation as one of the world's premier hair transplant centers is built on our commitment to quality, patient satisfaction, and exceptional results.
We work every day except for Sundays. Some days we have three patients in our clinic and on other days we can have as many as eight to ten. Our clients come from different places. They come from the US, Europe, Israel and Australia, but mainly from the US and Europe. They come to us because they believe in us. Nowadays, you cannot hide anything because of the Internet. You can post your pictures online, write reviews and people can see what we did and what we can do. They know everything. That is the reason why after operations we contact patients. People want to see the results. They want to see uniqueness and they want to be treated by doctors with experience.
Are you one of the leading specialists in Turkey?
There are about ten doctors in Turkey who are very good. We all have a similar background. Our work is of a high quality, and we have all been doing hair transplants for a minimum of ten years. We just do hair transplants, and we know everything about hair. We all have thousands of patients and those are the reasons that make you successful.
What are your main points of differentiation compared to other clinics in the worldwide arena?
At Dr. Cinik Hair Hospital, we pride ourselves on several key differentiators that set us apart from other clinics worldwide. First and foremost is my expertise and reputation as Dr. Emrah Cinik, as I am one of the most reputable and respected hair transplant surgeons globally. Dr. Cinik Hair Hospital also offers state-of-the-art hair transplant methods using high-tech equipment, ensuring the highest standard of care for our patients. Moreover, our commitment to delivering superior hair transplant results at a significantly lower cost compared to top clinics in the US, UK, Europe, and beyond, is a distinctive aspect that makes us the preferred choice for many.
What is the next step for you in terms of development?
I want to keep my position in Turkey and in the world. I do not want to build a bigger hospital or increase my patient numbers. I just want to maintain the high quality.
Are you looking for investors, joint ventures, partnerships, or engaging in technology and R&D?
Currently, we are open to exploring potential collaborations, including investments, joint ventures, partnerships, and advancements in technology and research and development. We believe in the power of collaboration and continuous innovation to enhance our services and expand our reach. If you are interested in exploring opportunities to work with us, we encourage you to reach out for further discussions.
What are the shampoos, vitamins, and supplements that you have developed?
They are all designed to make people’s hair healthy. Everyone needs to use shampoo and vitamins on their hair to make it stronger.
How are they different from other similar products?
They are specifically developed to treat hair loss. They are not designed for esthetic appeal or cleaning. Many shampoos have many types of vitamins in them, but we are just interested in hair loss. We are not interested in normal daily shampooing. There are probably thousands of other shampoos available, but they are not too different and do not treat hair loss like ours do.
What is your strategy to promote your products?
At Dr. Cinik Hair Hospital, we have a comprehensive strategy to promote our products, including shampoos, vitamins, and supplements. We leverage various channels such as online marketing, partnerships with distributors, professional endorsements, social media engagement, and targeted advertising campaigns. Our focus is to educate and inform our audience about the benefits of our products, highlighting their effectiveness in supporting hair health and complementing our hair transplant procedures.
What would be your main marketing challenges?
As a leading hair transplant clinic, we recognize that our main marketing challenges include standing out in a competitive market, building trust and brand awareness globally, effectively reaching our target audience, and communicating our unique value propositions. Additionally, we need to adapt to evolving digital marketing trends and navigate international marketing regulations. However, we are confident in our expertise, track record, and commitment to delivering exceptional results, which will help us overcome these challenges and further strengthen our position in the market.
Do you supply your products in Turkey only, or do you want to distribute them elsewhere too?
The whole world, not just in one place. I want to advertise them everywhere and sell them all over.
What are the current projects you are working on now?
Currently, we are working on several exciting projects to enhance our services and stay at the forefront of hair transplant techniques and advancements. These projects include ongoing research and development, collaborations with industry partners, and continuous training programs for our medical staff to enhance their skills and knowledge. These initiatives reflect our commitment to providing the best possible care and outcomes for our patients.
What is our vision for the company in the medium term?
Our vision for Dr. Cinik Hospital in the medium term, specifically within the next three years, is to solidify our position as the leading global medical centre. We aim to expand our reach to new markets, continue delivering exceptional results to our patients, and potentially introduce innovative techniques or treatments to enhance hair restoration outcomes further. Ultimately, we aspire to be recognized as the go-to choice for quality plastic surgery, hair transplant and dental treatments worldwide.
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