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Marcopolis presents Kenya Report focused on topics such as investments, doing business, economy and regional integration, featuring interviews with Kenya's leaders. The sectors under review in this issue are agriculture, banking, energy, industry, telecom, IT, tourism, logistics and many more. 

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VideosAugust 07, 2023

Digital Transformation and Business Evolution: A Talk with Rakesh Rao of Crown Paints Kenya

Written by Sandra Francisco
Published: August 07, 2023

Rakesh Rao, Group CEO of Crown Paints Kenya PLC, discusses the impacts of COVID on Crown Paints in terms of digital transformation and business evolution.

"We have increased a lot of our digital training programs. If something is not happening in a physical way, we should adopt another way. We have a wonderful digital platform where we even train our own painters online. Digital transformation was a key success. In terms of the way of doing business earlier where everything could only be done physically, that mindset has been changed. We are now doing a lot of meetings online, improving efficiencies, we can meet more people online, we can strike more deals with people who are looking for paint requirements and contracting. So, it has become very easy to reach out to people. Reaching out to people or taking appointments for professional architects and developers sometimes takes a longer time. Now, in five or ten minutes, you can finish the discussion, show a proposal, negotiate what is to be done, and then we can close the deal. It is a new lifestyle. We can reach out to more people. With the architects and other professionals, we were doing Zoom meetings, educating them, talking about our new products. We have also had a virtual launch of a new product called Granite Paint. We were able to send the videos to all customers and 5,000 people were logged in for the launch. We have changed the system and proved that business can be done in this way without meeting physically. Business can be done virtually and we can get our numbers and we can meet our business target", says Rakesh Rao.

ABOUT CROWN PAINTS: Crown Paints Kenya PLC was established in 1958 and is the number one paint manufacturing company in Kenya. As the Kenyan decorative brand leader since 1986, Crown Paints has built a strong distribution network. Quality has been the key to the company’s consistent performance and growth, supported by its close to 700 loyal staff, as well as distribution dealers, some of whom have had 40 years trading or more as key distributors.

CONTACT DETAILS:

WEBSITE: www.crownpaints.co.ke

ADDRESS: P.O. BOX 78848 – 00507, Likoni Road, Industrial Area, Nairobi, Kenya

PHONE: (+254) 0202 165 703/5/6, 0203 2751

CALL CENTER: 0709 887 000

EMAILS: This email address is being protected from spambots. You need JavaScript enabled to view it. / This email address is being protected from spambots. You need JavaScript enabled to view it. / This email address is being protected from spambots. You need JavaScript enabled to view it.

MORE CONTENT:

INTERVIEWS:
• Crown Paints Kenya PLC: The Undisputed Paint Market Leader in Kenya
• Top Player in Kenya's Paint Market Introduces New Products and Increases Capacity

VIDEOS:
• Assessment of the Paint Sector in East Africa by Rakesh Rao of Crown Paints
• Crown Paints: 60 Years of Experience Leading the Paint Sector in Kenya
• Discover Crown Colour App by Crown Paints Kenya: An Overview by Rakesh Rao
• Incentives for Painters in Kenya: Team Kubwa Loyalty Program and Training Programs
• Construction Sector in Kenya: Current and Future Projects of Crown Paints Kenya PLC
• Permacote Ultraguard Silicone Paint and Dr Fixit: Waterproof Products by Crown Paints
• Crown Paints: Floor, Coating and Paint Solutions for the Industrial Sector in Kenya
• Crown Paints: Setting High International Standards to Serve Customers in a Better Way
• Leading Paint Company Crown Paints Kenya Sponsors the Chairmans Prize Golf Tournament
• Crown Paints Kenya PLC to Expand Capacity and Product Range to Meet Growing Demand
• Painting Success Across Borders: Discussing Strategy with Rakesh Rao of Crown Paints Kenya
• Digital Transformation and Business Evolution: A Talk with Rakesh Rao of Crown Paints Kenya
• Unveiling Innovation: Rakesh Rao Presents Latest Products by Crown Paints Kenya PLC
• A Brighter Future: Crown Paints and Jambojet Partner to Transform Kibos School for the Blind

EXECUTIVE PROFILE:
• Rakesh Rao, Group CEO of Leading Paint Company Crown Paints Kenya PLC

LATEST NEWS:
• Paint Manufacturer Crown Paints Kenya Invests Ksh 10m in Mombasa Showrooms
• Kenya’s Leading Paint Manufacturer Unveils Granite Finish Paint for Multiple Surfaces
• Crown Paints PLC: Moyo Primary School in Kajiado County Crowned with a Facelift
• Misufini Primary School Emerges Top of this Year’s Crown Your Art Competition
• Crown Paints Partners with I&M Bank to Provide Stock Financing for Dealers and Customers
• Leading Paint Firm Crown Paints Signs Partnership with Jambojet to Boost Education in Kenya
• Crown Paints is The Fastest-Growing Kenyan Brand According to Brand Finance Kenya 25 2023
• Crown Paints Kenya Supports Initiative to Raise Funds for Education Bursary and Polio Eradication
• Brands Awards Kenya: Leading Paint Manufacturer Crown Paints Achieves Starbrands Status

 

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